Ok. So, you are in the interview room with the interviewer and you get the most important and most common question: “Why should I hire you?” What would you think is the best answer? Selling your loyalty/hard-working attitude and commitment or selling yourself by mentioning your influence on the company growth/improvements? That’s right your influence on the improvement of the company…companies hire employees in order to help with the workload, and importantly companies want to grow meaning profit turnover.
How will you grow or improve the company? What will you do? What have you done in the past in order to grow this company? Why? Please explain? Please mention examples? This can be any of the probing questions you get when answering the first question…so please answer correct the first time!
Your background, experience and education are just features that support your benefit to the company. Features on your CV may have given you access to the interview, but benefits (strategies) will get you the job. Therefore, always answer this question with benefits (strategies) first, followed by features.
Here is some strategies/benefits for answering the first question:
“You should hire me, because:
- I will improve your sales by analysing the market trend or sales data and target the big customers/ influencers first in order to promote reselling and word-of-mouth.
- I have creative public relation ideas for a new marketing message that will more effectively tell the story of why this company is great and influence people to buy your products”.
“This is how I can back-up my benefits/strategies:
- I will bring with me 2 years of sales experience, and additionally I have experience managing teams- therefore I know how to work with others
- In my previous job, I was the manager of a large team within the marketing department, so I know what it’s like to collaborate with others and lead a successful marketing campaign”
It is very important to state your benefits first, because features are just telling them what they already know. How are you going to make your new boss’ life easier? By doing something for the company or just relying on your degrees or experiences? Please remember how to answer this question for your next interview.
Good luck, SciTechP 
